Placement: 1st Place (Category Popular
Vote)
"How you, the future designer of the automobile
market, would draw the Ford Fiesta 2020?".
This was the theme of the contest conducted by Ford in
2010. Open to design students enrolled over eleven universities around Brazil,
where students had as a challenge to create a futuristic proposal for the Ford
Fiesta in 2020, respecting the language of the automaker.
The top 10 papers were exhibited at the Ford Design
Hall, Ford’s booth on the Auto Show in Sao Paulo in 2010 where they were
submitted to the technical and popular vote.
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